Apple to celebrate 50 years of thinking different

Apple, where thinking different means not being able to customize.

> Apple to celebrate 50 years of thinking different

But they stopped "thinking different" 20 years ago.

In a way, they're celebrating the art of thinking slower, more deliberately. This is almost counter to the velocity-driven and metric-pulled nature of the average technology company.

It's pretty typical to see the effort to reach "the next big thing" constitute flooding your organization with inputs.

If you’re not being deliberate, you’re not thinking in my view.

The act of thinking is to reach deep inside oneself.