Written magnetically (while heated by a laser), read optically (by a much weaker laser), and somehow all of that fit into a pocketable player powered for 10+ hours by a single AA battery!?
Unlike rewritable optical media, opto-magnetic storage also seems to have effectively unlimited rewrite cycles. It's a real shame they never became a popular data storage option, mainly due to Sony's paranoia stemming from also owning a huge music and film division.