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Because I want to get one first. But mostly because what they did was awesome and I want to support them.

If I reserve one, I tell them right now that they have my support. They don't have to wait until release and hope I want what they've built. So instead of sweating "what ifs", they concentrate on making me a great product.

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I totally get this sentiment for a lot of early project. My point is that at this point in the cycle, they know they have market support and are focusing on making a lot of people a great product, so the incremental sale doesn't necessarily change that dynamic.

I didn't realize there would be a price difference (as mentioned by Paul below), which changes the dynamics somewhat – product execution risk + getting it a few months early vs ~$50.

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