I own a 42" Sony Bravia LCD TV. When I first purchased it, I got a hard copy of the GNU/GPL license. Wondering, I did a quick search and found out that my TV runs on Linux! Now, here's the sad part - Since I'm somewhat techie, I know my TV is powered by Open Source software. But the average end consumer doesn't know and doesn't care much, he just wants a good TV. So, the main area where open Source is weak at is marketing. And this too, is only a matter of time, till it catches up, I believe.
Imagine if the Linux foundation advertised on TV like Apple did, for their Mac vs PC commercials? Then the average consumer would probably care. If you have a good product, you should let people know about it. Sadly, even the Nexus 10 and Nexus 4 have poor marketing in this context (Michael Arrington wrote a wonderful article on this[1]).
One day, Android will reach 95%+, and I will live to watch it happen and I will tell my kids and my grandchildren without hesitation - "This is the future."
[1] http://techcrunch.com/2012/10/31/hey-google-your-nexus-7-mar...