He was focusing on value, not returns.
That being said, his take is still a dumb take - if you focus on creating value you may not capture any of that value for yourself. If you don't capture that value, someone else certainly will.
The age of creating value for the public good is well and truly over - any value you create for the public good in the form of intellectual output is immediately captured by profit-maximising companies for training your replacement.
It's not just a case of having your value captured by someone else, the AI corps are actually taking your captured value and then using it against you.