I mean I'm not sitting around doing data entry. If I'm automating something it's not my job it's someone else's. Ad a lot of the time that someone else really has other stuff they'd rather do as well.
I work on a product, I see sales generated by my work. By me specializing in my role and sales specializing their role we both benefit. Is that outsourcing the the worries? I don’t know, but when we get a client email it’s both product and sales collaborating that resolves it.
There are also co-ops, worker owned companies, etc.
So my interest is that they recognize that I provide value, and pay me accordingly. It's possible that they recognize my value but choose to underpay.
I want them to pay me as much as possible, they want to pay me as little as possible. We reach a compromise, and if a different company offers a better deal I take it. That's their incentive to pay me a competitive salary. Doesn't matter what I say or how well I play office politics, they are most likely going to try to get a bargain and I am most likely going to leave for a better deal because there's always someone willing to pay more.