Build attention-grabbing, monetizable models that subsidize (at least in part) the run up to AGI.
Nobody is trying to one-shot AGI. They're grinding and leveling up while (1) developing core competencies around every aspect of the problem domain and (2) winning users.
I don't know if Meta is doing a good job of this, but Google, Anthropic, and OpenAI are.
Trying to go straight for the goal is risky. If the first results aren't economically viable or extremely exciting, the lab risks falling apart.
This is the exact point that Musk was publicly attacking Yann on, and it's likely the same one that Zuck pressed.