It's basically an even-more-ridiculous version of ranking programmers by lines-of-code/week.
What's especially comical is I've seen enormous gains in my (longish, at this point) career from learning other tools (e.g. expanding my familiarity with Unix or otherwise fairly common command line tools) and never, ever has anyone measured how much I'm using them, and never, ever has management become in any way involved in pushing them on me. It's like the CEO coming down to tell everyone they'll be making sure all the programmers are using regular expressions enough, and tracking time spent engaging with regular expressions, or they'll be counting how many breakpoints they're setting in their debuggers per week. WTF? That kind of thing should be leads' and seniors' business, to spread and encourage knowledge and appropriate tool use among themselves and with juniors, to the degree it should be anyone's business. Seems like yet another smell indicating that this whole LLM boom is built on shaky ground.