Apple doesn’t have a cloud business, and yet their OS hasn’t been a success story either recently.
That said, Microsoft's trade offs re quality of their software are rather different and their solution is even weirder: high-quality user-facing software is not in competition with their b2b sales, so ok, no reason to spend too many resources on it, but absolutely no evident reason to make it noticeably worse either.
As a result, Microsoft's approach of regressive evolution probably lets Apple get away with almost not caring or even going the path of slower regressive evolution.