"and a MacBook Air M4 starts at $1,099 against a capable Windows laptop at around $400"
Pardon?
Pardon?
It doesn't cost $1000 to get into the MacBook experience anymore, so drastically more people will be buying them for their kids and more families will have MacOS as their default.
A netbook from 2009, already had the capability to get RAM sticks up to 16 GB in total, go figure!
An 8gb macbook air is sufficient for browsing, writing, and viewing. These machines are aimed at low end users / high school / cheap college machines.
Open a couple of Electron crap apps, and the 8 GB are gone.
My Windows 11 machines have 16 GB and work just fine.
https://discussions.apple.com/thread/255765423?sortBy=rank
It is not hard to find radar issues on the matter.