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Post from new CEO Toni Schneider https://toni.org/2026/03/09/coming-off-the-bench-for-bluesky...

There's only a single non-platitude in the entire letter, but luckily it provides us with a wealth of information about what's coming next:

> I’ve been a partner at True Ventures for many years

> PS: My role as interim CEO will be to help set up Bluesky’s next phase of growth.

This 'growth' comes with a lot of negative things and rarely lots of good things.

The brand already has a defined public perception that will be hard to change, even for those who've only heard it by name (eg Fox News). As a user, I generally agree with the Blue MAGA sentiments, even though it is much more diverse than that and you can filter out political content if you want. This is likely Bluesky's biggest challenge in a return to growth.

This is separate from ATProto, which I still maintain positive sentiment for.

What is it that doctors call growth at any cost? Cancer?

“The vision was always compelling. A social web that no single company controls, where users own their identity and their relationships,” says the new CEO of the single company that can control what millions of Bluesky users see in their apps.

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