Nothing stopping both from being true. The court judgements[0] aren't faked. It genuinely appears Underwood really was screwed over. That said, it doesn't take much for a CMO to look at the situation and figure out how to market the product from there. Something something lemonade.

Only reason I mention that is that is you're not really faking the grassroots part if you really do have a good origin story--you just got... lucky?

[0] https://cases.justia.com/california/court-of-appeal/2021-b30...