They tried to fit a lot of ragebait into this article and headline, but the TL;DR appears to be that this company wants to build temporary housing near construction sites so workers don’t have to commute as far if they don’t want to. The only actually criticism of the temporary housing is that it’s “gray” but they note it has access to a gym. Clicking a link to the other article describing them says they have “free steaks” and access to golf.
My cousin works in construction and some times gets job where the money is great but he has to drive 2 hours to the site and 2 hours home or even more. Temporary housing seems like it would be helpful while doing those jobs.