Unfortunately I think that's going to be very, very hard to sell to many people here in rural Ireland (Roscommon in my case). I would really love to see people stop burning turf but it's such a strong cultural thing that in some parts you'd be ostracised for even thinking the thought.

I've personally spoken to people (who are otherwise quite environmentally aware) who suggest they'd never vote for the Green Party because they'd take their turf away. It's a tough sell.