When I see a company this big screwing over their partner after 20 years of partnership for some lousy tens of millions of dollars (which is probably peanuts compared to worldwide profits), I immediately think that everything is not as simple as it seems.
In this post, Underwood is obviously a virtuous, hard working victim and the sriracha guys are the villains. I don’t believe that there are good and bad companies and I firmly believe that there is some underlying reason for this situation.