Why? Give it a couple weeks and everybody will forget about this. They'll be earning more money than previously. Job well done.
Sam probably expects to solve this by just offering more money. It worked in the past
Maybe my sarcasm is not justified, but I don't think most people care that that work for a company that does unethical things. In fact I think all large companies are more or less immoral (or rather amoral) - that's just how the system is built.