Apple seems to disagree with you since in the past year, all the new products that they have introduced have pretty much been spec upgrades with no innovation (and sometimes, regressions, e.g. maps).
Then again Apple has always been evolutionary.
I created an account just to be able to comment and try to downvote your comment.
What an exquisite example of fanboyism! Calling slimmer (but larger!) phone and a faster processor an innovation...