Because Algospeak
tbray.org
tbray.org
With enough ad and cookie blocking, it gets weird. Youtube Shorts decided for a while that I really want to watch videos of semi-automatic pipe welding tools being used by Asian women. At least twenty of those. Now that's niche.
Before that, there was a batch of rock crusher videos from India.
This week, the welding tools and rock crushers are gone, but there are many ads for cruise lines. Also, ads for cat food. I don't have a cat.
With tracking blocked, but an IP address that changes infrequently, that's apparently what the ad system does - tries batches of some random subject and see if there's any response. It can't lock onto anything effective.
The worst is when you accidentally click one of the manosphere/incel videos, then get a stream of them afterwards.
Real men didn't type.
Even lawyers, whose job is producing written text, rarely typed; they wrote on yellow pads. Legal secretaries turned that into clean copy. Engineers on the Apollo program were still dictating to secretaries.
As an example, "sigma" could be used as "He's so sigma!" (positive connotations) or "What the sigma!" (negative connotations) or "Sigma skibidi Ohio!" (what the sigma?!?)
And then there are suffixes like "maxxing" which seem straightforward ("bench-maxxing") but can be used in creative combinations, like somebody used "second-story-maxxing" to mean "going upstairs." Not quite Shakespeare, but funny.
I am no linguist but this seems unprecedented. At least ChatGPT thinks there is precedence, but only gave examples of nonsense terms in literature (like "The Jabberwocky") and counter-cultural slang or art (like Dadaism) or meanings that shifted over time.
However this idea of semi-defined words and memes that get combinatorially and dynamically redefined -- or even undefined -- seems different. I think this is more than just The Algorithm, it's more a spillover of a subculture into the mainstream. It's like slang that has intentionally internalized trolling and arbitrary word-coining as part of normal discourse.
Take a look back at Shakespeare again. Every line has this sort of semantic shapeshifting quality, where the meaning and intent can be radically changed, sometimes multiple times, after each successive line, and on top of that, the rhyme and meter are all proper and structured. Sometimes the puns and memes and 5 dimensional wordplay are really dependent on knowing the culture and current events of the time, but a whole lot of it hits on human basics.
It'd be really cool if a whole generation had that sort of wordplay and meta-meme construction kit baked into their slang, and kids are growing up in worlds where meaning and memes are radically changing in ways humans have never dealt with before. Makes sense that their language would be malleable and suited to purpose.
However, their meanings were still static in nature, even if manyfold and cleverly embedded in there. E.g. when he coined new words, they had a meaning you could derive from the context. Unlike "Skibidi," which is essentially meaningless and can be stuffed anywhere randomly!
To put it another way, I would not put the kids I overhear these days anywhere near the skill-level of the Bard ;-) Brain rot is very dynamic and off-the-cuff, with a key enabler being that meaning can be entirely optional. And they riff off of each other and random memes. Almost like jazz in some sense.
I think what you said at the end makes sense. There's always been a language barrier between generations, but the gaps are growing faster. As the world gets weirder and weirder accelerated by technology, human language is evolving in ways that are surprising.
It used to annoy me that many SciFi authors would immerse you in the jargon of some unrecognizable, futuristic culture without any exposition, forcing you to figure out over time -- and sometimes guess at -- what words meant. Now I'm living it!
I would definitely recommend people to read them, in the order of their publishing, as internet speak changes fast enough to have a difference between 2019 and 2025.
For instance that Clavicular guy who was profiled in the New York Times claims he is having sex and it seems he was actually "dating" a female influencer when he was being interviewed by an NYT reporter.
[0] PDF warning - https://www.loc.gov/static/programs/national-recording-prese...
Maybe it was my time spent in the book publishing industry, but it causes me pain every time I see it.
The horror: https://x.com/search?q=cause&src=typed_query&f=live
It doesn't make me want to explode like "pacific" instead of "specific" does...
This is ... very old. I'm not sure why you would think it's not, honestly.
It's just a plain old contraction.
You are just not correct.
Do not pretend that when - for whatever reason, be that laziness or brevity or typing-on-a-phone or character limits or whatever - people leave out something as trivial as an apostrophe especially in informal writing that you somehow suddenly became illiterate. You did not. And neither did they.
ffs this attitude is insufferable