Maintaining and expanding is optimizing for throughput or reducing headroom so you can pack more compute.
Developing a greenfield solution requires innovation beyond a simple scaling issue. Often times, once a project like this is done, it lives in maintenance mode for the rest of its life and my skills would be better applied elsewhere.
Don’t get it twisted, I’ve scaled 0-1 to 10M and maintaining and expanding is a different skill set than innovating and invention.