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> Adding the “snooze” function has helped decrease the churn rate down to just 2%.

> By adding more products and flexibility, the average order size increased by 84%.

This is pretty much all there is in the article about "how" that is so prominently featured in link title.

Agree that the article is a bit thin. The adding more products isn't such an ingenious strategy, pretty logical if you ask me. I like the snooze function though, one of those extremely powerful ideas that make consumers happy.

It wasn't only adding products, but adding the flexibility to easily add/remove products via a customer dashboard (while we curated/marketed products we liked) that allowed us to up our AOV. When we launched it was just "pick your plan" and we'd automate the rest -- so we sacrificed a little of the simplicity of automation for the flexibility of service and customization.

Nothing ingenious, just a decision we made that worked.

That isn't really true, there were other useful details, although they may not have stood out to you since a lot of it could be considered good common sense.

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