No, you don't need a video walkthrough. You need that damn web page to explain – in plain language – what this is and what it's good for.
This concept will never work outside of their own head. People continue to think producing something is the hard part my word.
No idea. I certainly didn't get it. Goal tracker is one thing, ad blocker is another thing. Why would I want to combine them? And why would I want to see any ads at all? Perhaps I'm just not the target audience...
That second point is the part that seems obvious to me but I have a hard time communicating.
I didnt get it either on first glance when scrolling down the whole page