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100%, this has been my soap box for years.

A very easy, effective, multi-layer setup:

1. Browser adblocker

2. Pi hole running locally

3. Pi hole at your home network router level

And 4, not as easy but effective, a firewall like Little Snitch

Edit: the other good news is your old data loses value quickly, so starting today is still very effective: you haven’t missed the boat yet!

This doesn't cover in-app adds on phones over mobile data, which is probably the main vector for the tracking discussed in the article. For that:

2. Prefer websites over native apps wherever possible

3. Browser adblocker

Hosts file adblocking is also possible on a phone where you have root.

Don't use apps with ads. I can't think of a single necessary one.

This is what I do... I use Mullvad VPN with NextDNS.io for DNS.