Nah, it's "We dont want to provide a consistent model that we'll be stuck with supporting for a decade because it just takes up space; until we run everyone out of business, we can't afford to have customers tying their systems to any given model"

Really, the economics makes no sense, but that's what they're doing. You can't have a consistent model because it'll pin their hardware & software, and that costs money.

Just like any Google product then.