If you’re forced to break the two components into two SKUs, that’s what you’re going to do- optimize. Not make a third SKU to add confusion. What if you’re out of stock of the charger-less SKU? Does that put you in violation of EU rules?
Cause it also send like Apple is just pocketing the price difference, which is entirely on them.
No one is going to do that. They’re going to package them separately and ship the box. And the onus is STILL on the user to manually add a charger to their cart. When they forget or don’t realize, they’ll complain, just like people are complaining here.
The EU made a bad rule. They should have exempted electronics above a certain price point. Their rule only really makes sense in the context of junk that costs $9.99 being shipped with a cheap charger and cables that no one wants.