“Will we ever end the MySpace monopoly?”

> MySpace is well on the way to becoming what economists call a "natural monopoly". Users have invested so much social capital in putting up data about themselves it is not worth their changing sites, especially since every new user that MySpace attracts adds to its value as a network of interacting people.

> "In social networking, there is a huge advantage to have scale. You can find almost anyone on MySpace and the more time that has been invested in the site, the more locked in people are".

https://www.theguardian.com/technology/2007/feb/08/business....