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Don't get me wrong it's a fantastic product and great price point, but the only thing it makes me think of is the complete failure of iPadOS. Ultra portable MacBook with is A18 with 8G of ram is infinitely more useful to me (for non-pen input) than full M4/M5 chip with more ram that's completely wasted due to needless OS restrictions.

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You're right. This is actually an implicit admission of the failure of the iPad for general purpose computing.

Which everyone on HN already says, but Apple seems to have its own idea what the iPad is for.

Does Apple make a profit of iPad Pro and Air, do you think? Is it a "failure"?

Their mere existance screams "our iPads are a gazillion times better and more powerful than Android tablets". Remember, they NEED to have such a reputation to charge luxury product prices (for tablets and otherwise).

Think about market segmentation. iPad and Neo are for students and everyday/coffee-table computing. iPad Pro, MacBook Pro with M5 Max, Mac Studio, Studio Display, Watch Ultra etc are chasing a completely different market (niche power users and vanity purchases).

Good point. I will think about this -- it's a very different product perspective than usage intent.

Your “failure” is billions of dollars to them.

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