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$599 and available in a range of colors. My bet is this is going to be a hit with high schoolers and college students everywhere.

Reminds me of the Technicolor iPod mini of my college days. The 2000s are back, baby

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Getting strong original iMac vibes as well, with a similar market opportunity. The chromebook / education space is awful, and a well built (and stylish) competitor can do serious business.

I was wondering if they were somewhat intentionally trying to harken back to those original iMacs and iBooks. The first thing I thought when I opened the page for these was that the colors were really giving me that vibe.

I wish they had the green from the iMac lineup. I like that color a lot. Still this is a nice device at an excellent price.

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