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So, soon the sources will be out of business and the LLMs will have no information to look up.

I guess the future model is, LLMs pay for raw data and news to ingest and use on demand, and ignore the "free" internet. That seems like a good landing point, where quality info is rewarded and cheap spin is not. Of course cheap spin will continue to be produced, but hopefully won't be baked into the system.

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A potential corollary: companies that offer a single service of high quality will be preferred by AI agents. Companies that cobble together low quality services will be replaced by agents that integrate high quality services on demand. The business model of "core service plus add-on services" will also be diminished, as low quality add-ons will be replaced by on-demand integration with higher quality equivalents or AI generated custom functionality.

So basically businesses who focus on maintaining best in class core services and avoid the cruft will be the winners in the AI world.

That all sounds nice, but I can't really see AI companies paying for content.

Putting morals and previous experience aside, they would need massive investment to people producing massive volumes of high quality content for training.

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