It's one of those things, yes if I'm spending that much on a laptop I can afford to spend $80 on the adapter too, but does it feel good as a customer to do that or are you souring the experience of buying from you just to earn a few more dollars.
https://appleinsider.com/articles/25/10/15/eu-gets-what-it-a...
In the US they provide one in the box free of charge.
https://9to5mac.com/2025/10/16/no-the-eu-didnt-ban-apple-fro...
So, if you want one of mine, you can have one. On me. Because I'm fucking drowning in the things and appreciate not having to deal with another one.
The EU requires that users must be able to buy a device without a charger. It's a huge supply chain challenge to add two variants of every single SKU, one with a charger and one without. So the obvious solution is to sell the charger separately, since you need that regardless, and always sell the device without a charger. You avoid having two variants of everything that way.
Now, you could maybe argue that Apple should default to bundle a charger with your laptop, so that you'd have to uncheck a "bundle charger" checkbox on their website. But do you really care whether your laptop costs $2200 and you can buy a charger for $60 or your laptop costs $2260 and you can save $60 by removing the charger?
You can make an argument that doing it Apple's way hides a price increase. And yeah, that's probably fair. But it's not like Apple is afraid of non-hidden price increases either.
The only differences that are more expensive EU vs US is the AppleCare+ and taxes.
US looks like you pay yearly for AppleCare+ while EU it has to be for a fixed number of years.