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Gemini already drives some really valuable ads. It has, in effect, solved the "best pants" problem. It will use personalized chat to give you attributable shopping links for pants. And they don't have to share that revenue with some SEOmaxxing pants blogger.

OpenAI was already found to be integrating ads into API. It is only a matter of time. Enshitiffication is inevitable.

Google participates in AI bubble. When it pops, they will aggressively seek monetization. Be ready to see chatbot output to be populated with popups, video ads, popups, and stuff.

Nearly 60% of traffic is gone from the tech publications, not gone from Google.