With that context, it seems notable that the booze company in question here was purchased by a "beverage and medical cannabis" corp.
It has the same appeal as room temperature water when you're not necessarily thirsty.
But price of booze is killing pubs here. Getting close to £8 a pint now in London. £10 for a pint of Guinness in many bars.
Maybe not for much longer: https://www.bbc.com/news/articles/cjendwk7979o
MBAs don’t seem to understand that where and how a beer is made is important.
I also think product has suffered.
I seem to remember more interesting and very good beers available.
Like, where did all the fabulous Gose varieties go?
It seems like everything available today is a hazy IPA or a basic lager. There used to be such a breadth of flavors.
The other child comments about GLP-1 is also correct. That also seems to be a source of the protein craze going on right now.
The average person is pretty clueless about diet and their doctor told them to get XX grams of protein per meal, and fast food cafes and establishments adapted to those dietary instructions.
Also, the brewpub culture is becoming TGI Fridays-ified.
TGI Friday’s was a trendy singles bar for boomers at the time, now it’s a watered down boring family restaurant, just like many craft breweries which are stroller-fests.
I don’t even know what Gen Alpha/younger Gen Z is up to. Staying inside online? Maybe going more out to party oriented clubs rather than mellow brewpubs?
Finally, anyone into indie beers knows that brewdog has been corporate suckage for years.
I love drinking craft beer. but when a single craft beer reaches up to $15 a beer, there's only so much I will partake, especially if I can have a $1 coors at home (which imo is still an expertly made product).
similarly, canned vodka sodas or malt bevages (like whiteclaw) easily hit the $10-$15/can mark at establishments. it's no wonder people don't want to drink out.
Unless your idea of drinking out is at a theme park.