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Comment by joezydeco | Hacker News Reader

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joezydeco·

It's a luxury brand. You don't sell cheap and risk losing the people that are happy to pay $1400 for a new iPhone.

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It’s not a luxury brand, it is a quality brand. There is a difference.

So is Mercedes-Benz. But they don't sell a $20,000 commuter car.

No, Mercedes Benz is definitely a luxury brand. They don’t want to sell to everyone. Apple (Steve Jobs) has explicitly stated that as one of their goals.

Toyota is a quality brand, Mercedes is a luxury brand.

It’s not a quality brand, it is a luxury brand. There is a difference.

Mercedes-Benz sells commuter cars in Europe.

https://en.wikipedia.org/wiki/Mercedes-Benz_A-Class

And this is the Mercedes-Benz commuter car I want to see more of.

https://en.wikipedia.org/wiki/Mercedes-Benz_Citaro

> The Mercedes-Benz A-Class is a car manufactured by German luxury automaker Mercedes-Benz

"luxury" is more of a marketing and product positioning term, it doesn't really have anything to do with engineering or quality practicalities

Last time I was in the Ruhr (okay 20 years ago), C-classes were used as taxi cabs. So basically equivalent to a caprice classic in the US.

Oh but they do: https://pl.wikipedia.org/wiki/Smart_Automobile

>aimed at producing Smart-badged cars

The brand is "Smart".

The keyboard-doesn't-trigger-the-tapped-key-sometimes brand, just awestruck at their quality https://ios-countdown.win/

> It’s not a luxury brand, it is a quality brand. There is a difference.

It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.

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