Why not

Odd. The Half Bakery was doing this for years.

http://www.halfbakery.com/

One of their best ideas was the Creme Cheese Ring.

http://www.halfbakery.com/idea/Cream_20Cheese_20Rings#122848...

One of the founders, Barry Nalebuff, put his money where his mouth is: he cofounded Honest Tea.

Oh man, this is going to kill a good bit of my Sunday morning... (Thanks!)

Site is hanging for me...