Paying to get rid of ads is paying for the privilege of doing their market segmentation for them. It's paying to segment oneself into the upper echelons of the market. People who pay to avoid ads have a lot of disposable income, the value of their attention increases.

I wish uBlock Origin would incorporate AI features too. It could automatically detect brand names and product placement and blank it all out. Works on images and video. Augmented reality glasses with uBlock Origin would be life changing.