From
http://status.fogcreek.com/2012/10/fog-creek-services-update...:
"Here's the physical situation:
The generators are on a high floor in the building and the pumps supplying the generators with fuel are submerged. The best option at this point is for people to physically lug diesel up over a dozen floors, or make other arrangements for pumping fuel to that high floor. "
Yes, a generator not in the basement / ground level makes sense. When a flood happens, it usually happens from the ground floor up ;) Thus why generators are at the upper levels.
Even in this case, using a pump solution makes little sense. Assuming you have electricity to power the pump, I suppose you could power the pump with the electricity from the remaining fuel, but a 17 floor pipe containing fuel would probably be heavier (and more dangerous) than a long mains power cord, and it wouldn't make sense to have a 17 floor cable to power the pump with the pump at the bottom of the run than it would to have just the pipe of fuel running the length of 17 floors and the pump at the top of the run.
Time for a winch? I don't think Home Depot stocks a 17 story pipe, and relocating the generator probably will take more time than just winching / carrying up the barrels.