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Social is neither the next giant leap forward, nor is it the downfall of humanity. It's kinda like Gmail.

The printing press is neither the next giant leap forward, nor is it the downfall of humanity. It's kinda like hand-copied books.

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Except the part where he uses gmail and facebook exactly the same way, with exactly the same amount of effort, and exactly the same amount of cost, and to exactly the same effect…

Just because you can play Mad-Libs with his sentence to make it seem silly, doesn't mean you are adding anything to the conversation. Social networking is a fun and interesting development, but putting it in the same category as the printing press makes me think you are either greatly undervaluing the printing press, greatly overvaluing social networking, or more likely, both.

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