When you order from NEB or Sigma-Aldritch, what you get is a short DNA sequence (usually on the order of hundreds to thousands of basepairs) in a buffer solution. When forensic scientists do DNA preps of cellular samples from a crime scene or for a paternity test, they purify genomic DNA. This is millions of basepairs coiled around storage proteins to form a densely packed material called chromatin. The procedures used to purify chromosomal DNA would wash away any of the much smaller, synthesized fragments of the sort that you can order from a company, meaning that faking a paternity test in this manner is impossible.
Biotechnology is exciting, but not so exciting as University press offices might have us believe :(
Putting your genome online in this manner is more of a concern for insurance than anything else, I think— although as others have pointed out, discriminatory insurance practices based on preexisting conditions will soon be illegal in the U.S. . . . still, better not to take any chances.