ItsOn gets funding, implements worst case scenario for Net-Neutrality proponents

"...You could have a plan that gives you unlimited access to data for specific apps like Facebook, but pay as you go for services that you don’t rely on so much."

The big guys get to put themselves on the 'basic' data plan, and everyone else has to pay to play. I thought TechCrunch was supposed to support disruption not stifle it.