The failed cancer cures were not just biomolecules - things like freezing the cancers in place, preventing the growth of new blood vessels, etc.
If you're more into cooking, it is something we already do with various particles - and with multiple beams to minimize damage to surrouding tissues (google for gamma knife)
It's a good thing Peter Norvig sees an advance. It'd be much better when that feeling is shared by the scientific community.
Real advances can be made, and there is indeed a web 2.0 filter here - much effort being spent on barely interesting things. The human race can do so much better.
But curing cancer, ai, whole brain emulation etc. are topics which will require a long sustained effort - if only because we are constrained by our technology!
It's not a matter of capital - these problems just can't be correctly addressed with our current technology.
It's a good thing if we are making steps in the right directions, but it's very unlikely these problems will be solved very soon, therefore my interest in news about such problems is quite low, even with a deep interest in them!
So I guess it's just natural that other readers find such things even less newsworthy :-(