> PwC calls it "Pilot Purgatory." The pattern: AI gets deployed in isolated, tactical projects that don't connect to revenue.
I feel like both the name and the description miss the mark though - the use isn't in pilots or isolated projects, it's individual people using it to find stuff and read/write/code/work/make decisions for them, and none of that is going to drive strategic value until companies raise expectations on productivity to take advantage of it.
It makes me think of a couple of bullet points from that "An AI CEO said something honest" post[1]:
> - majority of workers have no reason to be super motivated, they want to do their 9-5 and get back to their life
> - they're not using AI to be 10x more effective they're using it to churn out their tasks with less energy spend