Really? Revenue loss was pretty directly tied to Elon replying and supporting some "jews vs whites" type posts in Nov 2023.
That caused Apple, Coke, and many other large clients to stop advertising.
That caused Apple, Coke, and many other large clients to stop advertising.
5 billion in 2021
4.4 billion in 2022 (When Elon made bid and took over company)
3.4 billion in 2023
2.6 billion in 2024
2.9 billion in 2025Musk might have been right that shifting to KTLO mode was a good idea, but the company would still be better off if someone other than him had bought it and done the same thing.
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