If I had cameras, boats/kayaks, a few actors & friends to help out, shoot overnight on the deserted river roads, a few lines of dialogue and a rough idea for a story, I'd be out there trying to shoot with big-budget backgrounds that would normally cost tens of millions in sound stages or post-production. Though since I'm currently in Toronto, can't really do it.
If I'd been able to plan (or had the idea a few days ago to be able to plan and know in advance how it would likely look), for perhaps $10-20k (mostly for rented boats, cameras and bail money) could have had a semi-decent looking disaster movie or a good short film. Getting the moment the lights went out from some high vantage points & down on the water would have been amazing too.
You can easily be one without being the other. Or both, or neither.
Moreover, people suffer and need every spare pair of hands these days just as they do every day. In NY, in NJ, everywhere. What's your excuse for "making a buck" and not helping, the rest of the year?
Personally, I would find it in bad taste. Profitable? Perhaps... but likely not. At least not directly -- a PR stunt, at most.
So, a rather bad combo overall IMO: would piss people off & not make the buck.