People buy SUV's because they want to avoid being injured in crashes (at the detriment of the other driver)
We've consequentially paved over the issues (no pun intended) via creating a socioeconomic hierarchy of insulation from traffic injuries. Giant SUV's have become the mainstay of the upwardly mobile 30s suburbanite, who is immunized from the road hazards, collisions and dangers that would cripple sedans.
That being said, EU is generally safer per km too.