Good read. However:

One of the things I admire about Apple is their plainspokenness, both in advertising and in press releases. ... Thinking about it some more, though, and considering what I know about Forstall’s reputation within the company, I think that headline, euphemistic though it is, tells the plain truth:

This, to me, reads as "Apple is plainspoken. Ok, so they're not, but let me convince you that even when they're not, they really are, it's just in disguise!"

Why go to such lengths? Why even bring that up? It's hardly a critical part of the article.

I'm genuinely curious, by the way - please, someone show me how I'm wrong.