The Jakt -> Swift -> Rust pivots look like the same thing on a different level. The initial change to Swift was surely motivated by potential industry support gain (i believe it was a dubious choice from purely engineering standpoint).
It's awe-inspiring to see how a person can carve a job for himself, leverage hobbyists'/hackers' interest and contributions, attract industry attention and sponsors all while doing the thing he likes (assuming, browsers are his thing) in a controlling position.
Can't fully rationalize the feeling, but all of this makes me slightly wary. Doesn't make it less cool to observe from a side, though.