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Duckduckgo is begging the question that their name didn't hold them back. 600m is nothing really in that market. I still feel daft saying their name

Doesn't feel any more daft to me than saying nonsense words like "Google" or "Spotify".

If anything, the problem with their name is it's too long.

I think it's more that total reduplication sounds off to most western ears. Spotify has the same number of syllables.