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It is pretty much the iPod effect - a nice product with a great integration of the marketplace. I guess this makes it appealing to a broad audience who are looking for simple products with name recognition.

Maybe other reader are better, faster, more feature-rich, but it seems to be the ease of use that people are looking for.

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Being a product of/advertised by one of if not the worlds biggest book retailer had more than a little to do with it. In fact "integration of the marketplace", "broad audience", and "name recognition" are all symptoms of being Amazon.

Sorry if my original post was not clear enough, but this is exactly the point I was trying to make. Maybe it's not fair, but all these points do matter for the target audience just as much as technical superiority matters for the tech-savvy crowd.

Yes. And is that necessarily a bad thing? Amazon has a reputation for excellent customer service. They're extremely dedicated to making your experience with Amazon great. Doesn't that mean the public has less to risk with an Amazon book reader? I'm biased because I have a Kindle and it's a sheer delight to use, but that's kind of the point. Posters here are acting like the Kindle's reputation is undeserved, when in fact it is a superior e-reader in the sense that it's easy and comfortable to use. People who go only for technical superiority often ignore the user experience, and that's equally poor a way to look at a product.

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