First, it's just too much too fast. Both the companies that make AI their business like OpenAI and the companies bolting AI onto everything have been forceful and abrasive with their pushing. Normally technology has more time to seep in and organically normalize with people for a while before the pushing begins, but this time the gas pedal was floored shortly after OpenAI had shipped a usable MVP.
Second, the value is far from clear for a lot of people, partly from lazy bolt-on integrations, but also just because people don't actually want/need it for many of the tasks it's being sold for and because it's not good/reliable for some tasks.
Third, as noted in the article, the surrounding environment isn't right. Many of your average people feel like the dog in the "this is fine" meme[0] and aren't really in the mood to be sold something that could ultimately further concentrate wealth and make their lives harder. It's like parking an ice cream truck in front of a burning office building and wondering why nobody running out is buying a cone.
I say this as someone who finds AI useful for some things. All of this is pretty plainly visible. Either the big names in the industry are horrifically out of touch or they're pretending to not see it in hopes of faking it until they make it, I'm not sure which.
[0]: https://www.npr.org/2023/01/16/1149232763/this-is-fine-meme-...