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What are the benefits of cramming everything into an app instead of using better editors in an encrypted container?

Honest answer: The pain of setting up an encrypted container. This seems simple, single use and immediately ready to use after downloading.

What if the app set up an encrypted container for you in a similar "immediately ready to use after installation" fashion?

As a developer, I don't want apps to set up containers on my harddrive, but as a end-user it would be same