Mixpanel (web) and Mixpanel (iOS).
Our Product/Marketing Maven and iOS engineer are both obsessed with Mixpanel.
Our Product/Marketing Maven and iOS engineer are both obsessed with Mixpanel.
Were I working on a webapp at my current startup, it would certainly be my first choice as an analytics tool of the ones I'm familiar with. However, I'm not working on a webapp. Instead I'm working on a javascript library/framework that developers will integrate into their own products once it is released, I'm not sure whether mixpanel provides value to me except by proxy if/when our customers use mixpanel themselves and share some of their insights with me.
We're a consumer company: engagement, usability, etc all matter to us.
What we do is - we send requests to our server from our customers' site with key information that we want to track, and then we send those events to Mixpanel through server API (e.g. PHP) calls.
It works really well for us. We're measuring how our customers' customers are using our Javascript based widget, and are able to improve our performance, engagement, etc.
Hope this helps.